SEO Services and Consulting
On-page and Off-page Search Engine Optimization
SEO in an AI Search Landscape
In this fast-paced digital world where AI-driven search engines are changing how we find and interact with information, staying ahead of the game with SEO is key. As an SEO consultant with experience with AI-powered search, I help businesses adapt to a world where algorithms are smarter, searches are more personal, and competition for visibility is tougher than ever.
I help brands rank higher and connect with their audience by understanding how AI search works, optimizing for natural language queries, and aligning with the latest ranking factors. Let’s turn the evolving AI search landscape into opportunities for growth.
Semantic Search and the Knowledge Graph
Understanding Google’s knowledge graph, semantic search and vector embeddings is key to good SEO in today’s AI internet landscape. I help clients use the Knowledge Graph to establish brand authority and visibility by connecting entities and topics. My services include schema markup to define entities so search engines can understand and show content.
With an understanding of vector embeddings, I optimize for semantic search so content ranks for keywords and for the deeper context of user intent. Let’s upgrade your SEO by using these tools to be more dynamic and future-proof in search results.
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SEO Site Audits
- Core Vitals & Page Speed performance
- Content Information Architecture including heading and content structure
- Semantic Search Entity Optimizations
- Search Console Review
- Google Business Profile Audit & Review
- Website design, standard usability, and conversion elements
- Technical structure problems and server error handling
- Mobile friendliness of the website – whether there is responsive web design
- Search robots optimization, Sitemap performance
- Presence of Google Analytics tracking code and functionality
- Duplicate content
- State of title tags and meta descriptions
- Internal and external links with anchor text review
- Site navigation and URL review
- Review images to assure they have appropriate alt text
Keyword Research
All of the decisions made to optimize the content of a website should have a root in real data. This data comes from keyword research, targeted to your website audience. Keywords are search query phrases that represent the language used by searchers to communicate with search engines. Keywords represent entities which are topics, ideas, places, services, etc. Local SEO efforts require geographic targeting to find queries preferred in your market. Google Ads provides great tools for finding current topic keywords with volume projections used by your target audience today. It is advisable to perform keyword research regularly to assess current keyword use by your audience to maximize your website’s ability to rank consistently well.
Content Audits
Content is what will establish your website’s relevance for Google and is the defining element of your website. Your content is what your users come to find and what keeps them on your site when they get there. It’s what guides your users to convert sales or other desireable actions.
You should consistently review your content to assure that it is fresh and relevant to your audience. I can help you find what works, what doesn’t work and what needs improvement. I’ll make suggestions on what to eliminate or move to another page. It’s important that your content is optimized for maximum relevance and pleasing affect. This assures your users come away satisfied and happy, not frustrated and angry.
Good writing for the web isn’t easy and I can give you suggestions on how to tailor your copy to your audience. A content audit also is a review of the text and images of the website to assess the presence and density of keywords and their the relevance for the target audience.
Page Audits & Optimizations
A page audit is an extension of a content audit since they are both done page by page and involve what is on the page. Page audits look closely at the effectiveness of the page for ranking according to its major topic and sub-topics. Based on the keyword research, the page audit assesses the page title tag, meta description, internal and external links, canonical tag, and page content to determine areas for improvement to maximize page rank. On-page optimizations, or page optimizations are the adjustments to the page content and meta tags determined by the page audit.
Keyword Tracking
To know what the effects of the SEO efforts on your website are, we will need to track keyword rank for all the keywords for which your site is optimized. This can be done by using any one of several available tools and services. It is necessary to track ranking for all targeted areas of your market. This is simple if you have a single geographic region you are targeting. More resources will be used if you have multiple locations to monitor. SEO often includes A/B testing of changes and their effect on rank. Keyword tracking allows for these tests and the resulting decisions to be effective and data-driven.
Link Building
One of the more effective off-page optimizations that can be done is called link building. This is acquiring links on other websites that link back to your website. These links are most effective when the link and anchor text are relevant and contain keywords on the targeted link page. Link building should be considered a form of networking and relationship building, since the most effective links will reflect relationship you build in your industry and among friends. Outreach is one way this is done.
Outreach is carried out through email and social media to find and establish contact with influencers to build rapport. The best links take time to establish, but the payoff is much greater than with spammy methods that will likely run afoul of Google algorithms.
Citation Campaigns
Social Media Management
Another important off page optimization is an active presence on social media channels where content and pages from your website can be shared on a consistent basis. This not only will include links to your site, but it’s a great way to build your audience of followers and your reach so that as you make new offers or release new information, your followers can have access to it and share it, potentially expanding your followers even more.
An aggressive and smart approach to social media can help boost traffic flow into your website. I can help you know what channels will be most effective, what to post and when. Even if you think your industry is too boring for social media, you can use social media to build your audience reach and use it as a resource for marketing purposes.
Google Business Profile
Your Google Business Profile is an important off-page tool that will help you connect your website to Google in some powerful ways. I can help you manage this important SEO and marketing resource to enhance your presence in Google search.
Content Creation & Management for SEO
Every website should be adding and refreshing content on a consistent schedule. One of the best ways to do this is through a blog. I can help you know what topics to write about to interest your market as well as write the content for you and share it on your social media channels. It’s tempting to turn much of this over to ChatGPT, but many a website has ruined its SEO by misuse of AI tools for creating content. Let us help you make those decisions in a way that benefits your clientele, your customers, and your long-term SEO success.